Tapsley is your personal shopping companion, fetching the latest deals & discounts that are near & relevant to you, both online & in-store. Alpine partnered with Noire to provide a full brand package for Tapsley and the app, based in the City of London. A ground up rebranding exercise, consultation and research led to brand guidelines and a range collateral including: stationary, point-of-sale, clothing, merchandise, reports, infographics and customer-facing communications.