Felt is founded upon a heritage of proven game formats, authentic styling and aspirational real life casino experiences. At the meeting point of classic real life casino vernacular and modern interaction design, Felt is disrupting the marketplace. Felt is unique in the online casino market, owning a range of highly successful games which it makes available through many of the major operators. These games, whilst hugely popular for many years, have been given an update. The brand and user experience have a retro-modern Americana feel. A full brand review resulted in the output of Brand Guidelines along with updates to game logos and UI design for 11 games.