Cross-channel campaign for a Snap-on/Yamaha partnership to increase usage of Snap-on tools in workshops. A partnership enabled us to utilise Yamaha's distributor networks to encourage adoption of Snap-on lease plans and the Panasonic Toughbook range preloaded with the Yamaha VCI for diagnostics. A microsite, digital brochure and strategic email campaigns were produced in four languages.

  • Client: Snap-on/Yamaha
  • Agency: SEI